Sturdy FlapTie

The brief.

Risen Designs built the FlapTie product brand and its full retail rollout for Sturdy Garbage Bags — from pack artwork to the point-of-sale kit that owns the aisle.

FlapTie needed a single idea to land in a second: four flaps for easy tying. A hard-edged cut-out wordmark on Sturdy blue, anchored by the product shot, runs across the pack range, the free-standing display unit, shelf strips, wobblers, the promotional booth and the delivery fleet — one look repeated at every point a shopper meets the brand.

• Product Branding
• Packaging Design
• Retail POS & Point-of-Sale
• In-store Display Design
• Vehicle Livery
• Product Mockups