All work
154 flaps for easy tyingTrinidad & Tobago

Sturdy FlapTie

Sturdy FlapTie: 4 flaps for easy tying

The brief.

Risen Designs built the FlapTie product brand and its full retail rollout for Sturdy Garbage Bags: from pack artwork to the point-of-sale kit that owns the aisle.

FlapTie needed a single idea to land in a second: four flaps for easy tying. A hard-edged cut-out wordmark on Sturdy blue, anchored by the product shot, runs across the pack range, the free-standing display unit, shelf strips, wobblers, the promotional booth and the delivery fleet: one look repeated at every point a shopper meets the brand.

  • Product Branding
  • Packaging Design
  • Retail POS & Point-of-Sale
  • In-store Display Design
  • Vehicle Livery
  • Product Mockups

Selected assets

The work in use.

10 pieces from the Sturdy FlapTie programme.

Sturdy FlapTie: Free-standing retail display unit
Free-standing retail display unit
Sturdy FlapTie: Stocked display unit: shelf-ready
Stocked display unit: shelf-ready
Sturdy FlapTie: Branded shelf strip
Branded shelf strip
Sturdy FlapTie: Circular shelf wobbler
Circular shelf wobbler
Sturdy FlapTie: Shelf wobbler in aisle
Shelf wobbler in aisle
Sturdy FlapTie: Pack range: large, medium, small
Pack range: large, medium, small
Sturdy FlapTie: Roll and bag detail
Roll and bag detail
Sturdy FlapTie: Promotional activation booth
Promotional activation booth
Sturdy FlapTie: Delivery truck livery
Delivery truck livery