08Regional Leadership ConferenceBarbados

Hit Refresh Barbados

The brief.

Risen Designs led Creative Direction & Media for Hit Refresh Barbados, the Barbados edition of the regional leadership conference — building the campaign identity, the speaker announcement series, presenter credentials and the merchandise that carried the event to a sold-out room.

The Barbados edition needed its own personality inside the wider Hit Refresh world. Risen Designs set a blue-and-gold national palette against heavy display type and cut-out portraiture, then rolled it out across the teaser film, the speaker features, the sold-out announcement, presenter credentials and the Bold Moves Only apparel.

Creative Direction & Media
Campaign Identity
Speaker & Promotional Campaign
Credentials & Event Collateral
Merchandise Design
Promotional Film

Campaign identity / Creative direction

A Barbados edition of its own.

The Barbados edition takes the national blue and gold and pushes it hard: heavy display type cut on a diagonal, cut-out portraiture and a washed aerial texture behind it all. Recognisably Hit Refresh, unmistakably Barbados.

Speaker series / Announcement rollout

Announcing the line-up.

Each presenter received a full flyer — surname and first name stacked and angled, portrait cut out, biography set in the gold field below. Released one at a time, the series built the line-up in public and carried the campaign to a sold-out announcement.

Promotional film / Media direction

The campaign in motion.

A vertical teaser opened the Barbados campaign, followed by a paid promotional cut and a run of speaker films that carried the line-up across social.

Hit Refresh Barbados — teaser film

Paid promotional cut

Speaker feature — Luke & Lyndon

Speaker feature — Sasha

Speaker feature — Dario

Hit Refresh Barbados — recap film

Same-day production

SHOT. EDITED. SCREENED. SAME DAY.

The official conference recap was filmed and edited on-site the same day, then premiered on the event screen at the close of the conference — turning the day's moments into a finished film before the audience left the room.

Credentials / Merchandise

Worn and worn out.

The identity carried off-screen into presenter credentials and lanyards for the stage, and a Bold Moves Only apparel run in two colourways — the same blue and gold, sized to be seen across a full room.

Campaign visuals

The rollout.

12 pieces from the Hit Refresh Barbados programme.

Hit Refresh Barbados — Speaker feature — Sasha Sanchez — Speaker feature — Sasha Sanchez

Hit Refresh Barbados — Speaker feature — Dario Richards — Speaker feature — Dario Richards

Hit Refresh Barbados — Speaker feature — Luke Quamina — Speaker feature — Luke Quamina

Hit Refresh Barbados — Speaker feature — Lyndon Balkran — Speaker feature — Lyndon Balkran

Hit Refresh Barbados — Speaker panel — screen graphic — Speaker panel — screen graphic

Hit Refresh Barbados — Ticket sales announcement — Ticket sales announcement

Hit Refresh Barbados — Sold out announcement — Sold out announcement

Hit Refresh Barbados — Presenter credentials & lanyards — Presenter credentials & lanyards

Hit Refresh Barbados — Bold Moves Only — event apparel — Bold Moves Only — event apparel

Hit Refresh Barbados — Bold Moves Only — apparel colourway — Bold Moves Only — apparel colourway