LEAP26 Guyana

The brief.

Risen Designs was responsible for Creative Direction & Media on LEAP26 Guyana, the regional leadership conference — shaping the campaign identity, the branded event environment and the promotional films that carried the conference from announcement to arrival.

A national leadership conference needed one coherent visual world across every moment of the experience: the announcement campaign, the sponsor wall and stage environment, registration, delegate collateral and the social films that invited people to attend. Risen Designs directed the look, the messaging rhythm and the media that held it all together.

• Creative Direction & Media
• Campaign Identity
• Promotional Campaign Work
• Event Branding & Environments
• Print & Collateral
• Promotional Films & Media

Promotional campaign / Creative direction

The promotional campaign.

Risen Designs shaped the LEAP26 Guyana campaign identity and directed how it was applied — from the announcement visuals and speaker features through to the way the conference looked and felt on the day. One system, carried consistently across print, environment and screen.

Event branding / Collateral

BUILDING THE EXPERIENCE.

The identity was built out across the physical conference: the main stage sponsor wall, banners and directional signage, the registration and welcome desk, delegate lanyards and passes, and the printed brochure and folder handed to every attendee — so the campaign people saw online was the same world they walked into.