Off The Wall

The brief.

Risen Designs was commissioned to fully rebrand Off The Wall, from a redesigned logo and complete visual system to a produced podcast intro scored by an original brand song written specifically for the show.

The engagement began with redesigning the existing logo and developing a complete brand identity and visual system, giving the podcast a stronger, more recognizable presence across digital content, studio environments, merchandise and future extensions of the brand. It then expanded beyond design into virtual creative direction, post-production and sonic identity.

• Full Rebrand
• Logo Redesign
• Brand Identity & Visual System
• Virtual Creative Direction
• Podcast Intro Video / Post-Production
• Original Brand Song / Sonic Identity

Full rebrand / Logo redesign

The rebrand.

Risen Designs was commissioned to fully rebrand Off The Wall. The project began with redesigning the existing logo and developing a complete brand identity and visual system: giving the podcast a stronger, more recognizable presence across digital content, studio environments, merchandise and future extensions of the brand.

Brand identity & visual system

Building the visual system.

The identity was built to work everywhere the brand lives: digital content and social graphics, the studio environment, merchandise, the Kids Edition and the quote and guest graphics that carry each episode. One system, applied consistently across every touchpoint.

Virtual creative direction

Creative direction across borders.

With production based in The Bahamas and Risen Designs working remotely, the studio collaborated virtually with the on-location camera team: creatively directing the shoot from abroad. The team was guided on the specific shots, framing, movement and content needed so the right footage could be shaped into the final podcast intro in post-production.

Original brand song / Sonic identity

A sound of its own.

The creative direction extended beyond visuals into sound. Risen Designs developed an original brand song specifically for Off The Wall: the soundtrack and signature sound of the podcast intro, and a piece of audio branding that makes the show recognizable before a single frame is seen.